The Feel (GAP Spec)

The Feel (GAP Spec)

The feeling of fashion

Run Time

0:30

Close-up shots of a model's hip in denim and hands touching a ring, from the GAP spec commercial The Feel
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The project

The feeling of fashion

Campaign

The project

Campaign

The feeling of fashion

The Feel is about the part of fashion that surpasses trend, colors, and style: how it feels.

The tingle of skin sliding through a sleeve. Jeans hugging you just right. We wanted to capture that aspect of clothing that has nothing to do with how you look and everything to do with how you feel, the physical sensation and the emotional one, tangled together.

Credits

Director: Michael Winokur & Iana Simeonov

DP: Michael Winokur

Editor (30-second spot): Kelly Dessoye

Editor (four 15-second spots): Iana Simeonov

Art Directing / Styling: Sasha Basso

Hair & Makeup: Gala López

1AC / Camera Operator: Kelly Dessoye

Featuring: Asaba, Kaitlyn, Simone, and Cody from Scout Models

Music: "That’s It I’m Crazy" by Sofi Tukker

Projects

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Commercial & Branded

PSA & Public Health

Narrative & Documentary

Experimental & Personal Work

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Schedule a Call

Let's get to know each other. We'll learn your story and figure out how to tell it, together.

Schedule a Call

Let's get to know each other. We'll learn your story and figure out how to tell it, together.