Beauty in the time of Corona
Run Time
1:13
Maskara, a portmanteau of "mask" and "mascara," is a love letter filmed in a time of uncertainty.
When San Francisco's shelter-in-place order began in March 2020, our studio shut down. Once we could work again, we moved out to the street, shooting within two blocks of home base. Lipstick sales were down; mascara and eyeshadow were flying off the shelves. When a mask covers your mouth, your eyes do the talking. We gave the whole studio to makeup artist Lisa Teller so she could work masked with one model at a time, and let the serendipity of the street replace the control of a studio.
Credits
Producer: Michael Winokur & Iana Simeonov (Union Movie Works)
Director: Michael Winokur & Iana Simeonov
Editor: Michael Winokur & Iana Simeonov
Beauty: Lisa Teller
Casting: Jillian Liebler, with Scout Models San Francisco
Talent: Grace, Claire, Michelle, Jules, Jillian, Alex, Genevieve, Reya, Brianna
Music: Micky & Sylvia ("Love Is Strange," 1965); Los Monstruos ("Hey Monstruo," 1966)
Commercial & Branded

Campaign
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0:30
The Feel (GAP Spec)

Social Media
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0:10
Snappy Dresser

Campaign
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0:22
Love Flame

Campaign
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0:37
COSMOS

Social Media
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0:09
Loops

Campaign
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2:38
Clean Sheet Day

Campaign
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2:02
Our Deepest Fear
PSA & Public Health

PSA Series
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2:01
EPA Farm Safety Broadcast Spots

PSA Series
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0:30
Between2Screens: Teen Online Privacy Campaign

Public Health Campaign
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2:57
Word on the Street: Kenya

Public Health Campaign
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0:30
Wheels: Child Safety PSA
Narrative & Documentary

Narrative Short
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1:23
Selling Rosario

Documentary Short
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5:25
6 Feet 1 Question: What Do You Miss?

Documentary Short
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4:41
6 Feet 1 Question: What Can You Live Without?

Documentary Short
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5:33
Paula Winokur: Pinnacles Palisades

Documentary Short
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26:40
Pieces of String

Narrative Short
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6:43
Love Not Actually

Documentary Short
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3:35
Summer in San Francisco

Narrative Short
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4:05
Selfie














