Maskara

Maskara

Beauty in the time of Corona

Run Time

1:13

Close-up of a model's eye with rainbow-colored eyeshadow, from Maskara beauty film
Choose a video below
Main spot
Main spot
Love Conquers
Love Conquers
The new back to school shopping
The new back to school shopping
Move over lipstick there is a new sheriff in town
Move over lipstick there is a new sheriff in town
Take a breather lips, the eyes have it
Take a breather lips, the eyes have it
Style Adapts
Style Adapts
Beauty has a bodyguard
Beauty has a bodyguard

The project

Beauty in the time of Corona

Campaign

The project

Campaign

Beauty in the time of Corona

Maskara, a portmanteau of "mask" and "mascara," is a love letter filmed in a time of uncertainty.

When San Francisco's shelter-in-place order began in March 2020, our studio shut down. Once we could work again, we moved out to the street, shooting within two blocks of home base. Lipstick sales were down; mascara and eyeshadow were flying off the shelves. When a mask covers your mouth, your eyes do the talking. We gave the whole studio to makeup artist Lisa Teller so she could work masked with one model at a time, and let the serendipity of the street replace the control of a studio.

Credits

Producer: Michael Winokur & Iana Simeonov (Union Movie Works)

Director: Michael Winokur & Iana Simeonov

Editor: Michael Winokur & Iana Simeonov

Beauty: Lisa Teller

Casting: Jillian Liebler, with Scout Models San Francisco

Talent: Grace, Claire, Michelle, Jules, Jillian, Alex, Genevieve, Reya, Brianna

Music: Micky & Sylvia ("Love Is Strange," 1965); Los Monstruos ("Hey Monstruo," 1966)

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Let's get to know each other. We'll learn your story and figure out how to tell it, together.

Schedule a Call

Let's get to know each other. We'll learn your story and figure out how to tell it, together.

Schedule a Call

Let's get to know each other. We'll learn your story and figure out how to tell it, together.