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Projects

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Snappy Dresser

Snappy Dresser

Add a little color

Our Approach

Our Approach

Run Time

0:10

Model with curly hair and pom-pom earrings winking in a white jacket, from the J.Crew spec spot Snappy Dresser

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Model with curly hair and pom-pom earrings winking in a white jacket, from the J.Crew spec spot Snappy Dresser

Main spot

The project

Add a little color

Social Media

The project

Social Media

Add a little color

Snappy Dresser is a 10-second looping spec spot for J.Crew's summer social campaign, built around the joy of dressing in bright color.

With every snap of her fingers, our model pulls color straight out of the balloons around her and into her clothes.

Credits

Director: Michael Winokur

DP: Michael Winokur

Editor: Iana Simeonov

Model: Alyssa Huerta, represented by Scout Model Agency

Wardrobe Stylist: Sasha Basso

Hair & Makeup: Lisa Teller

Music & Sound: Nathan Moody, whistling by @fauxkiss

Projects

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Projects

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Projects

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Commercial & Branded

Close-up of a model's eye with rainbow-colored eyeshadow, from Maskara beauty film

Campaign

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1:13

Maskara

Close-up shots of a model's hip in denim and hands touching a ring, from the GAP spec commercial The Feel

Campaign

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0:30

The Feel (GAP Spec)

Close-up of a model with red lipstick against a fiery glow, from the Charlotte Tilbury spec film Love Flame

Campaign

View

0:22

Love Flame

Model dressed as an astronaut against a shimmering cosmic backdrop, from the Anastasia Beverly Hills spec film COSMOS

Campaign

View

0:37

COSMOS

Model seated in rain-streaked light wearing a sparkling top, from the social loop film Rainy Day in Riverdale

Social Media

View

0:09

Loops

Overhead shot of a couple kissing in bed with freshly washed white sheets, from the short film Clean Sheet Day

Campaign

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2:38

Clean Sheet Day

Black and white portrait of a student in a beanie looking directly at camera, from the Real People recruitment film

Campaign

View

2:02

Our Deepest Fear

PSA & Public Health

Farmworkers in face coverings and sun hats walking together, from the EPA farm safety PSA campaign

PSA Series

View

2:01

EPA Farm Safety Broadcast Spots

Teen looking at a phone, from the Between2Screens online privacy PSA campaign

PSA Series

View

0:30

Between2Screens: Teen Online Privacy Campaign

Public Health Campaign

View

2:57

Word on the Street: Kenya

Girl in a helmet riding a yellow bicycle, from the child safety PSA Wheels

Public Health Campaign

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0:30

Wheels: Child Safety PSA

Narrative & Documentary

Close-up of a young girl's face looking upward, from the narrative short film Selling Rosario

Narrative Short

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1:23

Selling Rosario

Crew holding a 6 Feet 1 Question clapperboard on a San Francisco street with two interview subjects, from the documentary short What Do You Miss?

Documentary Short

View

5:25

6 Feet 1 Question: What Do You Miss?

Close-up of a hand holding the 6 Feet 1 Question clapperboard, from the documentary short What Can You Live Without?

Documentary Short

View

4:41

6 Feet 1 Question: What Can You Live Without?

Ceramic artist Paula Winokur standing beside her large sculpture Pinnacles Palisades

Documentary Short

View

5:33

Paula Winokur: Pinnacles Palisades

Ceramic artist Robert Winokur tending a wood-fired kiln, from the documentary short Pieces of String

Documentary Short

View

26:40

Pieces of String

Notting Hill Gate Underground station platform with the title Love Not Actually, from the narrative short film

Narrative Short

View

6:43

Love Not Actually

Sutro Tower rising above rolling fog over San Francisco, from the time-lapse film Summer in San Francisco

Documentary Short

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3:35

Summer in San Francisco

Woman with hair rollers making a surprised face between two blow dryers, from the comedic short Selfie: It's Harder Than You Think

Narrative Short

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4:05

Selfie

Experimental & Personal Work

Black and white portrait of a woman with wind-blown hair, from the experimental film Beauty In Motion

Beauty

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0:46

Beauty In Motion

Dancer Cynthia Strahan lit by a single practical light, from the dance film Light Dance

Dance

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1:00

Light Dance

Dancer reaching toward a glowing hanging lamp on the studio floor, from the experimental dance film Power & Water

Dance

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2:24

Power & Water

Silhouette of a dancer in warm, hazy light, from the experimental dance film Baccanal

Dance

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1:06

Bacchanale

Black and white close-up of a forearm with a tattoo, from the spoken word and dance film You Are Too Late

Dance

View

1:06

You Are Too Late

Schedule a Call

Let's get to know each other. We'll learn your story and figure out how to tell it, together.

Book a Call

Book a Call

Schedule a Call

Let's get to know each other. We'll learn your story and figure out how to tell it, together.

Book a Call

Book a Call

Schedule a Call

Let's get to know each other. We'll learn your story and figure out how to tell it, together.

Book a Call

Book a Call